LEIF BABIN is a decorated former Navy SEAL officer, author of Extreme Ownership: How U.S. Clients include individuals, teams, companies, and organizations across a wide-range of industries and fields. In 2010, Jocko retired from the Navy and launched Echelon Front where he teaches the leadership principles he learned on the battlefield to help others lead and win. There, he spearheaded the development of leadership training and personally instructed and mentored the next generation of SEAL leaders who have continued to perform with great success on the battlefield.ĭuring his career, Jocko was awarded the Silver Star, the Bronze Star, and numerous other personal and unit awards. Jocko returned from Iraq to serve as Officer-in-Charge of training for all West Coast SEAL Teams. Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War. As commander of SEAL Team Three’s Task Unit Bruiser during the battle of Ramadi, he orchestrated SEAL operations that helped the “Ready First” Brigade of the US Army’s First Armored Division bring stability to the violent, war-torn city. Navy SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. Navy SEALs Lead and Win, and co-founder of Echelon Front, where he is a leadership instructor, speaker, and executive coach. JOCKO WILLINK is a decorated retired Navy SEAL officer, author of the book Extreme Ownership: How U.S.
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